Privacy Policy
Your privacy is extremely important to us. This policy explains exactly how we collect, use, and protect your personal information.
Last Updated: June 27, 2026Table of Contents
We will never sell your personal information to third parties for marketing purposes. Your data is used solely to connect you with licensed insurance professionals who can help you find coverage.
1. Information We Collect
SeniorLifeInsuranceGuide.us ("we," "our," or "us") collects information to help connect you with licensed insurance agents. We collect the following types of information:
1.1 Information You Provide Directly
When you fill out our quote request form, you may provide:
- Personal Identification: First name, last name
- Contact Information: Email address
- Demographic Information: Age range, state of residence
- Insurance Preferences: Type of insurance you're interested in
- Health Information: Any health conditions you voluntarily disclose (optional)
1.2 Information Collected Automatically
- Device Information: Browser type, operating system, device type
- Usage Data: Pages visited, time spent, links clicked
- IP Address: Your approximate geographic location
- Referral Source: How you found our website
- Cookies: Small data files stored on your device
| Data Type | Purpose | Required? |
|---|---|---|
| Name | Personalizing your quote request | Yes |
| Email Address | Sending your quote results | Yes |
| Age Range | Matching eligible policies | Yes |
| State | State-specific coverage options | Yes |
| Insurance Type | Narrowing policy recommendations | No |
| Health Conditions | Finding suitable coverage | No |
2. How We Use Your Information
2.1 Primary Purposes
- Quote Matching: Connecting you with licensed insurance agents
- Communication: Sending insurance quotes and policy information
- Service Improvement: Analyzing how visitors use our site
- Legal Compliance: Meeting our legal obligations
2.2 Marketing Purposes
With your consent, we may use your information to send educational content about senior life insurance and notify you of new insurance products. You can opt out at any time by clicking "unsubscribe" in any email.
2.3 Analytics
We use Google Analytics to understand how visitors interact with our website. This data is anonymized and used only to improve our services.
3. Information Sharing & Disclosure
We do NOT sell, rent, or trade your personal information to third parties for their marketing purposes. Period.
3.1 Licensed Insurance Agents & Carriers
When you submit a quote request, your information is shared with licensed insurance agents in our network who can provide quotes. These companies must:
- Use your information only to provide insurance quotes and services
- Maintain appropriate security standards
- Not sell or share your information with unauthorized third parties
- Comply with all applicable insurance and privacy laws
3.2 Service Providers
- Web3Forms: Form submission processing
- Google Analytics: Website traffic analysis
- Google AdSense: Advertising services
- Netlify: Website hosting
4. Cookies & Tracking Technologies
4.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve functionality.
4.2 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Required for website to function | Session |
| Analytics | Google Analytics — anonymous tracking | 2 years |
| Advertising | Google AdSense — relevant ads | 2 years |
| Preference | Remember your settings | 1 year |
4.3 How to Control Cookies
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
5. Google AdSense & Third-Party Advertising
5.1 How Google AdSense Works
Google AdSense uses cookies to serve ads based on your prior visits to our website. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites.
5.2 Opt Out of Personalized Ads
You can opt out of personalized advertising by visiting Google's Ads Settings.
5.3 Advertising Disclosure
We receive compensation from Google AdSense when visitors click on or view advertisements. This compensation helps us provide free content and services. Ads do not influence our editorial content or recommendations.
Advertisements on our website are provided by Google AdSense and are not endorsements by SeniorLifeInsuranceGuide.us. We do not control the content of these advertisements.
6. Data Security
6.1 Security Measures
- SSL Encryption: All data encrypted using 256-bit SSL technology (HTTPS)
- Secure Form Processing: Via Web3Forms with industry-standard encryption
- Limited Access: Only authorized personnel have access to personal data
- Regular Security Reviews: We regularly update our security practices
6.2 Data Retention
We retain your personal information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. Typically, quote request data is retained for up to 2 years.
7. Your Rights
| Your Right | What It Means |
|---|---|
| Right to Access | Request a copy of all personal data we hold about you |
| Right to Rectification | Request correction of inaccurate or incomplete data |
| Right to Erasure | Request deletion of your personal data |
| Right to Portability | Request your data in a portable format |
| Right to Object | Object to processing of your data for marketing |
| Right to Withdraw Consent | Withdraw consent for data processing at any time |
To exercise any of these rights, email us at info@seniorlifeinsuranceguide.us. We will respond within 30 days.
8. Children's Privacy
Our website is intended for adults aged 50 and older. We do not knowingly collect personal information from anyone under 18 years of age. If you believe your child has provided us with personal information, please contact us immediately at info@seniorlifeinsuranceguide.us.
9. California Residents — CCPA Rights
9.1 Your CCPA Rights
- Right to Know: What personal information we collect, use, and disclose
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: We do not sell personal information
- Right to Non-Discrimination: We won't discriminate for exercising your rights
| Category | Collected? | Sold? |
|---|---|---|
| Identifiers (name, email) | Yes | No |
| Personal Records (age, state) | Yes | No |
| Health Information | Voluntary only | No |
| Internet Activity | Yes (analytics) | No |
| Geolocation Data | Approximate only | No |
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will:
- Update the "Last Updated" date at the top of this policy
- Post the updated policy on this page
- For significant changes, notify you by email or a prominent notice
11. Contact Us
Privacy Officer
SeniorLifeInsuranceGuide.us — Independent Insurance Referral Service
info@seniorlifeinsuranceguide.us
Response time: Within 5 business days